Lene Thun NPO Foundation

For the first time ever HSL and Chalco Brand Life solutions support improvement projects for an NPO.

The Lene Thun NPO Foundation

The Lene Thun NPO Foundation brings art therapy inside the hospitals all over Italy, giving children of the Paediatric Oncohaematology Units the chance to live some thoughtless time during their hard permanence in the Unit by stimulating them with clay-modelling.

The Foundation is now operating in 21 hospitals, with 40 labs and 500 volunteers, and it became a real psychologic support for the children during their illness.

Modelling activates the healthy side of the children, waking up their creativity and socialization abilities and making them remember the pleasure of playing, so they can live at least a part of the beauty of being children although their illness and the hospitalisation.
In this way pottery (accompanied by a Scientific Committee) becomes an important support for the medical and pharmacological therapy.

  • The Project
  • The project goals
  • The Project Development
We got in touch with the Lene Thun NPO Foundation on the occasion of the digital transformation project of Thun, and we have been so impressed by the passion and the competence of all the people that take part to the project, that we decided to be a part of it too. We considered how our digital transformation focus, usually applied in business fields, could help this amazing non-profit project. Here’s what we found out…
The increasing success of the Foundation brought the will to extend the initiative to (at least) all the major Italian hospitals, but to do so a new operational management is needed. The labs, in fact, generate increasingly more contents, information and assets, and their initial deconstructed management did not allow the Foundation to use them for communication purposes or to storage them in a way that could help the families to find that particular piece of art among all the others. Our goal is to provide the Foundation with tools to manage in a more structured way both the labs management and the activities and processes that allow to digitalize the art-works, so that they can be enjoyed by the Foundation and by the families. Each step has been designed to respect the privacy legislation, especially because in this particular case our system is handling really sensitive data.
By analysing the context, we understood that the key elements of the digitalization are the same in every organization, and the heart of this process is the creation of a Product (in this case Artwork) Digital Identity. A clean management of the digital assets capitalise their value and let the organization use them for different purposes over time. From this analysis, supported by a strict method inspired by the Theory of Constraints, we have created a solution that has an enormous returned value both for the Foundation and all the actors involved. Beginning with the list of the main problematics highlighted by the Foundation responsible we identified specific tools to solve them. With a new System, we can manage the production, the storage, the adaptation and the distribution of the growth digital contents with the support of a flexible products manager.

Digital at the service of Social

When we hear about digital transformation we always think about projects aimed to increase the business performances, decrease costs, raise the profits, but what we – Hyphen-Italia – love is to think about this process as a medium to elevate and share the value of people’s work.

With this project we overcame our expectations, by exploring the digital potential as a Good amplifier, as a tool at the service of society.

Respecting this particularly delicate reality, we developed a project that enables the Foundation not only to simplify the labs management and to support at the best the communication activities, but also to provide the authors of the artworks and their families a gateway to consult all the digital contents related to their experience in the labs, making all these precious memories forever available.